OPENING KEYNOTE:Building Great Companies on the Cloud
by Roman Stanek - Co-Founder of NetBeans & Systinet, now CEO of Good Data
DAY TWO KEYNOTE:Cloud Computing - The Next Level of Virtualization
by David Hanacek - VCP & Sr. Systems Engineer, VMware
Cloud Computing Expo 2009 Europe, the first event outside the USA in the industry-leading International Cloud Computing Conference & Expo series produced by SYS-CON Events, is to be held May 18-19, 2009, in Prague in the Czech Republic.
Join us in downtown Prague and discover how and why the cost of computation, application hosting and content storage and delivery is plunging fast by several orders of magnitude thanks to Cloud Computing.
Entrepreneurial opportunities abound as this classic disruptive technology begins to proliferate and Cloud Expo Europe 2009, being held May 18-19, 2009, is the perfect event for anyone looking for a jump-start on delivering and/or using massively scalable Enterprise IT as a service using Internet technologies.
Our organizing principle is that through our intensive 2-day schedule of keynotes, general and breakout sessions, attending delegates will be assured of leaving Cloud Expo Europe 2009 with abundant resources, ideas and examples they can apply immediately to leveraging the Cloud, helping them to maximize performance, minimize cost and improve the scale of their endeavors.
Our one-day Cloud Computing Bootcamp on May 19 is free with your Golden Pass Registration.
Top Keynotes, Sessions, Top Delegates This event will feature technical sessions from leading industry players representative of the main layers of the Cloud ecosystem - the infrastructure players, the platform providers, and those offering applications. The high-energy event is a must-attend for senior technologists including CIOs, CTOs, directors of infrastructure, VPs of technology, IT directors and managers, network and storage managers, network engineers, enterprise architects, and communications and networking specialists.
Please join us in Prague in May - as a speaker, attending delegate, sponsor and/or exhibitor - at the Cloud Computing Expo Europe 2009. There is no time like the present to Connect Yourself To The Cloud !
Prague Day 1 Keynote - 3rd International Cloud Computing Conference & Expo
Building Great Companies on the Cloud
By now, most technologists are sold on the fundamentals of cloud computing. It's a realization of the last 20 years of architecture development. For architects and developers alike, the economics of the cloud mean that "we finally get to do what we've been drawing on whiteboards for years." Companies large and small are taking advantage of the cloud's utility model. What used to cost $20+ million can now be done for $500k on Amazon Web Services. This provides unprecedented opportunity - for new and established companies alike.
In this presentation Roman Stanek, is a technology visionary who has spent the past fifteen years building world-class technology companies, will talk about what it means to be 'born on the cloud.' Specifically Roman will share with delegates his thoughts on how to use cloud computing as a technical design center; how to take advantage of the economics of cloud computing in building and operating cloud services; how to dramatically change customer adoption; and how to plan for the technical and operational scale that cloud computing makes possible.
Roman Stanek is a technology visionary who has spent the past fifteen years building world-class technology companies. Currently Founder & CEO of Good Data, which provides collaborative analytics on demand, he previously co-founded first NetBeans, now a part of Sun Microsystems and one of the leading Java IDEs, and then and Systinet, now owned by Hewlett-Packard and the leading SOA Governance platform on the market.
Prague Day 2 Keynote - 6th International Virtualization Conference & Expo
Cloud Computing – The Next Generation of Virtualization
Early industry conversations have focused on external, public cloud infrastructure, often focused on a new breed of applications. However, the reality is that businesses don’t have the luxury of throwing away today’s applications in favor of new architectures. The most pragmatic approach involves taking a first step, that of turning today’s datacenter into an internal cloud. This enables the bridging of internal resources with available external resources, helping businesses achieve the full flexibility and benefits of cloud computing. The result is in essence a virtual private cloud.
David Hanacek, VMware, Product Marketing Manager EMEA, is a VCP who joined VMware in May 2005. He presents, advises and demonstrates VMware solutions on a regular schedule. Before VMware, David was a presales consultant at Computacenter in Vienna and in Munich to consult Unix Enterprise Solutions for 6 years. David was recognized as VMware's worldwide best Systems Engineer 2006 during VMware's Kick-Off in San Francisco 2007
Conference Faculty - A Who's Who of Cloud Computing Technology Rock Stars! International Cloud Computing Conference & Expo faculty alumni include such notable speakers as: Dr Werner Vogels, VP & CTO at Amazon.com; Dr Kristof Kloeckner, VP of Cloud Computing Platforms at IBM; Davis Douglas, Sr. VP, Cloud Computing, Sun Microsystems; Vik Chaudhary, VP of Corporate Development, Keynote Systems; Peter Coffee, Director of Platform Research at Salesforce.com; Russ Daniels, CTO of Cloud Services Strategy at HP; Doug Tidwell, Senior Software Engineer at IBM; Ajay Anand - Director of Grid Computing at Yahoo!; Martin Ingram, VP of Strategy at AppSense; Jim Blakley, Director of Data Center Virtualization at Intel; Brian H. Prince, Architect Evangelist, Microsoft; Ronnie Thomson, Sr. Vice President of Engineering at Quark; Tim Crawford, Director of IT Operations for Stanford University; David Bernstein - VP & GM of Cloud Computing at Cisco; Glenn Brunette, Chief Security Architect at Sun; Sajai Krishnan, CEO of ParaScale; Ken Oestreich, Vice President at Egenera; Stephen Elliott, Vice President of Strategy at CA; Warren Wilbee, Director of ISV Evangelism, Microsoft; Lucian Lipinsky de Orlov, Director of Business Strategy at VIRTERA; Patrick Kerpan, CTO at CohesiveFT; Jim Rymarczyk, Chief Virtualization Technologist for IBM; Thorsten von Eicken, CTO and Co-Founder at RightScale; Owen Garrett, Product Manager and Technologist, Zeus Technology; Scott Sanchez, Chief Technology Architect at Unisys; Scott Wiener, Co-Founder & CTO at Cloud9 Analytics; Jeff Bauer, Creative Director at Forbes.com; Anthony Arrott, Special Assistant to the CTO at Trend Micro; Stuart Charlton, Chief Software Architect at Elastra; David Bressler, Principal Architect at Progress Software; Clod Barrera, Distinguished Engineer and Chief Technical Strategist, IBM; Tien Tzuo, CEO of Zuora; Raghavan Srinivas, Technology Evangelist, Intuit; Brian Zanghi - President & CEO of Kadient; John Trembley, Vice President at Xeround; Ranjith Ramakrishnan, Co-Founder & CTO, Cumulux; John Barr, COO & VP Engineering, Yieldex; William Fellows, Principal Analyst at The 451 Group; Kevin L. Jackson, Director of Business Development at Dataline; Bob Quinn, Founder, Chairman & CTO of 3Leaf Systems; Pau Garcia-Mila, Founder of eyeOS; David Linthicum, Editor-in-Chief of Virtualization Journal; Bryan Wade, Director of Channel Partnerships at ExactTarget; Bill McColl, Founder & CEO of Cloudscale; Omer Trajman, Director of Field Engineering at Vertica Systems; Jon Pyke, Chief Strategy Officer at Cordys; Daniel Beveridge, Director of Virtualization Strategy at VIRTERA; JP Morgenthal, IT Architecture Consultant; John Gauntt, Founder of Media Dojo; Ed Sullivan, Founder & CEO of Aria Systems; Simon Wardley, Software Services Manager at Canonical; Michael Hill, VP Enteprise Initiatives, Sales, Services & Business Development, IBM; Steve Milroy, Solution Architect at OnTerra Systems; Prof Rich Wolski, University of California, Santa Barbara.
Cloud Computing Expo Europe Sessions Include...
Getting Ready for Cloud Computing - IT Strategy, Architecture and Security Perspective
Among the barriers to adopt cloud computing by enterprise, cloud security, application migration and integration into existing IT architecture ranks as the top barriers for cloud adoption. If you are an enterprise evaluating cloud services (SaaS, Paas, IaaS), where would you start? What should be your IT strategy to adopt cloud services? What foundational architectural elements should you be considering and investing in preparation for the cloud service adoption?
This session will also present the IT domains that are ripe for cloud services, application and security architecture, design principles that make applications cloud friendly and security and access management architecture for managing risks in cloud services. In summary, the session is aimed to educating developers, IT managers, application owners on the IT service delivery strategy, architectural considerations to prepare for cloud services and address some of the barriers including security risks in the cloud.
Subra Kumaraswamy has more than 18 years of engineering and management experience encompassing Information Security, Internet and E-commerce Technologies. He is currently leading a Security Access Management program in the IT Security office at Sun. His past roles include IT Architect, Software Engineer, Security Consultant at Accenture, Netscape, Lycos and Sun. In his spare time he tries to get his hands dirty with emerging technologies to understand the security and privacy implications for users and enterprises.
IT Security Delivered from the Cloud
Increasing use of cloud computing has raised questions about how applications can be conducted as securely in the cloud as they are inside well-protected networks. Less notice is given to new opportunities to deliver security from the cloud to these same networks. Cyber criminals have made extensive use of cloud computing by herding thousands of unsuspecting "zombie" computers into huge remotely-controlled "botnets". This session will discuss how the Anti-Virus industry is responding with cloud-based "AV protection networks" of its own.
Raimund Genes is Chief Technology Officer of Anti-Malware at Trend Micro. In this role, he is responsible for introducing new methods for businesses to detect and eradicate malware. He's also the GM for Trend Micro's Incubation Business. He brings more than 30 years of computer and network security experience to these positions.
Application Portability in a Multi-Cloud World
Organizations today must consider many factors when choosing among cloud offerings from vendors such as Amazon, Google and Salesforce.com, but being able to port applications and avoid getting "locked in" to one cloud platform is critical, and must be a primary concern for anyone planning to move mission critical applications to the cloud. Cloud lock-in can result in being committed to one public cloud infrastructure which may or may not suit application requirements over time, or it can even prevent a business from moving applications between a public cloud and its own private enterprise cloud.
Organizations, however, can take steps to maximize application portability and minimize cloud lock-in by applying the basic lock-in rule-of-thumb: the higher the cloud layer you operate in, the greater the lock-in. This session will discuss how each cloud offering varies widely when it comes to lock-in and how customers can assess the differences before committing to a specific cloud infrastructure. We will also discuss how lock-in can affect private enterprise clouds and "cloudbursting."
Uri Budnik is the Director of Business Development at RightScale. He is responsible for the ISV partner program. Prior to RightScale, he co-founded and managed the datacenter infrastructure for a technology company that provides automated podcasting tools to newspapers and magazines. Before that, he held a variety of roles at Qwest Communications in the internet services and data center division including subject matter expert for complex hosting. He won the entrepreneur of the year award from the Marshall Business School of the University of Southern California and started a company based on that award-winning business plans.
Load Balancing and Application Architecture in the Cloud
The cloud is a viable and successful means of hosting web applications, but not every application runs comfortably there. What lessons have been learned about how the architecture of applications must change so that they run successfully, reliably and efficiently on a cloud infrastructure? This session will look at the ways that application architects and developers can use load balancers and application delivery controllers to scale and manage transactions within a cloud-based application, with several real-world, measurable examples of success.
Owen Garrett is a product manager and technologist with Zeus Technology and, previous to this, was a member of Zeus' product development team. He studied Mathematics at Cambridge University, followed by Cambridge's Postgraduate Diploma in Computer Science, the oldest computer science course in the world.
Cloud Science: Astrometric Processing in Amazon EC2/S3
With the maturing of cloud computing, it is now feasible to run scientific applications in the cloud. Data storage and high performance computing resources are fundamental for scientific applications. Outsourcing these services leverages scalability, flexibility, high availability at lower prices compared with traditional in-house data processing. This session evaluates Amazon's EC2/S3 suitability for this scenario, by running a distributed astrometric process developed for the European Space Agency's Gaia mission in Amazon EC2. The aim is to demonstrate how cloud computing systems can be a cost-effective solution for HPC applications.
Paul Parsons is Founder & CTO of The Server Labs. He has over 20 years of experience in software development and was senior software engineer in the European Space Agency (ESA). After ESA, he worked in the Deutsche Boerse, Commerzbank and DG Bank, designing and implementing real time distributed systems. Since then he has been an architect in different industries, designing high performance solutions.
The Federated Cloud: Sharing Without Losing Control
Whilst a worldwide cloud of shared resources is an attractive and conceptually simple proposition, reality imposes a number of constraints that may limit or even prevent widespread take-up. In particular the fact that resources are owned by organizations, managed by individuals, come under the jurisdiction of legal bodies and are controlled by governments, makes the unrestricted sharing of resources an impossible pipedream.
However, once we accept that control over, and restrictions upon, resources are a necessary component of any real-world cloud, it should be possible to create a framework within which resources can be shared effectively. Such a framework needs to support the policies of, and all forms of agreement between, the parties offering, and utilising, shared resources. This session will describe the concepts behind the Agility framework which is capable of supporting federated clouds, and of delivering sharing without loss of control.
Stave Caughey is CEO of Arjuna Technologies Ltd, a Centre of Excellence in reliable, large-scale distributed systems building products for some of the world's leading software companies.
Practical Strategies for Moving to a Cloud Infrastructure
Medium sized and large organizations are moving, step by step, from an internal infrastructure and classical software environment towards a Cloud infrastructure + SaaS usages. Based on real European experiences, this session will present a practical, successful and innovative approach to this "Tsunami" of change.
Louis Naugès is Founder & President of Revevol, the first European Consulting organization 100% dedicated to SaaS and Cloud Computing. He has 30 years of IT experience. Very few people in Europe have his knowledge and expertise in Cloud & SaaS technologies and applications. He works directly with CIOs of very large organizations. Revevol is the first EMEA distributor of Google Apps and the largest worldwide organization deploying Google Apps is one of Revevol's clients.
Cloud Infrastructure and Application - CloudIA
To harness the potentials of Cloud Computing to small- and medium-sized enterprises (SME), the university establishes a new Cloud Computing project, called Cloud Infrastructure and Application (CloudIA). The CloudIA project is a market-oriented infrastructure that leverages different VM technologies and supports Service-Level Agreement (SLA) as PaaS and IaaS models. Several unique offerings of CloudIA are overbooking of physical hardware to run more VMs, Single-Sign-On using Shibboleth for external applications, such as Google Apps and Online Learning And Training (OLAT), and creating personalized VMs and service containers on-demand. Therefore, the CloudIA project offers better resource utilization and helps SME to increase productivity and reduce IT costs.
Christoph Reich is the head of the IT and e-learning departments in the Hochschule Furtwangen University (HFU). In addition he is the director of the Cloud Research Lab at HFU. Finally, he is one of the board members of the RZ Leiter Baden-Wuerttemberg.
The Darker Sides Of Cloud Computing: Security and Availability
Cloud computing offers a fantastic opportunity to businesses of all sizes. However, there are pitfalls that no-one wants to talk about. This session will talk to some of the darker sides to cloud computing - those around security and availability. Understanding where the issues lie will help service providers to create better services and enable customers to ask the right questions of their providers.
Dr. Guy Bunker is a Distinguished Engineer at Symantec Corporation. He works in the office of the CTO, responsible for various pieces of technical strategy across the company. Currently an active member of the Enterprise Privacy Group and the Jericho Forum, he holds a PhD in Artificial Neural Networks from King’s College London, several patents, and is a Chartered Engineer with the IET.
The Nationless Cloud?
Deploying cloud resources requires a different legal analysis than using, or selling, traditional Internet infrastructure services. This session will focus on the interconnected nature, but nationless state, of cloud computing. Delegates will come away with: Five legal theories that will minimize risk regardless of the nation in which you live; a legal toolkit to address thorny contract issues in the United States and European Union; and a comparison of the risks of doing business with several major grid providers.
David Snead is a US attorney at law who specializes in technology legal issues impacting companies who provide services to others. His views on legislation affecting small-to-medium internet businesses have been quoted in the Washington Post and San Jose Mercury News. He is a frequent speaker as well as a columnist and blogger.
Co-Located with Virtualization Conference Europe 2009 Because virtualization is the technology underpinning Cloud Computing, the event is co-located with SYS-CON's Virtualization Conference Europe 2009. Details of some of the sessions from that event follow below...
Virtualization Sessions at the Co-Located Event Include...
Taking the Secure Migration Path to IT Virtualization
Global enterprises are mandating CIOs to reduce IT budgets, and server/desktop virtualization is a viable cost-reduction strategy. IT virtualization can offer dramatic improvements in IT efficiency and significant data center power savings. However, migrating to a virtualized data center can be complicated and deliver new security threats, particularly for heterogeneous IT environments. Before embarking on the path to virtualization, it is essential that enterprises take time to map a parallel data security migration path. This session will outline an IT Virtualization Security Plan to help IT managers effectively transition to a virtualized enterprise model while preserving high-level IT security.
Nicolas Gabriel-Robez is Sr. PM, Security Solutions at SSH Communications Security, where he gathers and defines SSH's award-winning security solutions requirements for protecting business critical data in financial institutions and large organizations. He has more than 15 years of experience in Information Communication Technology and almost 10 years of experience in the international security industry. Gabriel-Robez is an expert in IT security and compliance and recently presented at the FSI (Financial Service Industry) World Congress and the Security Conference Summit in Singapore, as well as at a number of business partner, reseller and customer conferences throughout Europe and Asia.
Making the Case for Desktop Virtualization
While server virtualization appears to have gone mainstream, the case for desktop virtualization is often less clear. However, the potential opportunity is significant with the number of client devices far exceeding the number of servers. Primary reasons why organizations will embrace desktop virtualization include: improved desktop security, simplified management and reduced management costs. This session will present a new approach to desktop virtualization where desktops and applications are fully encapsulated in a virtual workspace environment and delivered dynamically from a private or a public computing cloud, to be run locally, independent of each other directly on bare-metal PC hardware. It will also explore how this approach delivers enhanced security and centralized management, while preserving the user experience and the flexibility of local PC capabilities.
Richard Cassidy is Global Consulting Systems Engineer at Virtual Computer
Creating an Agile Infrastructure with Virtualized I/O
As we host multiple Operating system guests onto a physical server infrastructure, the allocation of I/O capabilities to each guest becomes a constraint. I/O virtualization is a way of retaining flexibility whilst minimizing over configuring the physical I/O hardware. This session will review the basics of I/O virtualization and its interaction with OS virtualization, the differing standards including iSCSI, FibreChannel over Ethernet and InfiniBand and then compare some of the leading product solutions available on the marketplace.
Richard Croucher is an Associate Partner at Citihub where he is focused on helping Financial Services clients create and deploy agile infrastructures. He was previously Principal Architect at Microsoft, working within their online services group where he was responsible for the architecture of their management platform. Online Services are now running probably the largest Grids on the planet. Prior to this Croucher was Chief Architect at Sun Microsystems where he created the Data Centre Reference Architecture program, their Commercial Grid Utility offering and led the SAN adoption program. He has been working with virtualization technologies for over 12 years.
Virtualization On The Go
In an increasingly competitive business landscape, more workers are on the road armed only with a laptop or smart phone. Although their office may have embraced desktop virtualization, they are out of sync with the rest of their organization due to their schedule. In this session, Amir Husain will examine the push to bring the benefits of virtualization to the disconnected workers. Husain will discuss work being done to achieve this goal and the technology needed. He will also discuss the benefits, including: greater adoption of virtualization;.a more nimble IT system; and a more connected workforce.
Amir Husain is the President and CEO of VDIworks, responsible for strategy, marketing and development. Prior to VDIworks, he was CTO at ClearCube where he spearheaded the development of cutting-edge centralized desktop computing solutions and products. He was instrumental in the recent spin-off of VDIworks software from ClearCube Technology and is the inventor of the company's more than 20 patents, working to provide VDIworks customers with the most comprehensive, flexible virtual desktop solution for managing both physical and virtual resources within heterogeneous environments.
Case Study: Server Virtualization and the Streamlining of Traditional Software Testing
Virtualization is quickly spreading throughout every area of IT, causing many of us to rethink the way we work. The software testing space is no different. Server virtualization has created a shift in this area, allowing traditional software testing to occur faster, with fewer resources, for a lower cost…while also improving the quality of code reeleased into production. This case study will follow a large, complex testing organization as it begins to embrace server virtualization into its daily processes, discussing the wide range of issues that the team experienced and highlighting the critical lessons learned along the way.
Todd Kuczaj is a Manager within Accenture's Global Testing Practice and has been with the company for 8 years. He manages global testing projects for Fortune 100 clients. He holds a Master of Science (Information Management) from Arizona State University and a Bachelor of Arts from the University of Notre Dame.
Virtualization: State of the Union
This session includes a Q&A about the industry, its players, and is
highly recommended for both virtualization newcomers and experienced
The New Economics of Virtualization
This session explores the latest industry standards and open source
technologies that are helping to open up the benefits of virtualization
to a new segment of the market.
The question before companies today is not whether to become intelligent, it’s a question of how and how fast. The key is to adopt and deploy an intelligent application strategy while simultaneously preparing to scale that intelligence. In her session at 21st Cloud Expo, Sangeeta Chakr...
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As DevOps methodologies expand their reach across the enterprise, organizations face the daunting challenge of adapting related cloud strategies to ensure optimal alignment, from managing complexity to ensuring proper governance. How can culture, automation, legacy apps and even budget...
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Performance is the intersection of power, agility, control, and choice. If you value performance, and more specifically consistent performance, you need to look beyond simple virtualized compute. Many factors need to be considered to create a truly performant environment.
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SYS-CON's International Cloud Computing Conference & Expo series, now in its second year, is the leading event covering the booming market of Cloud Computing for the enterprise. This industry-leading event now comes to Europe, and Cloud Computing Expo Europe 2009 will be co-located in Prague with our Virtualization Conference Europe 2009. This combined event will surely deliver the #1 i-technology educational and networking opportunity of the year for leading Cloud-oriented technology providers.
• Directors of Infrastructure
• Storage Architects
• Chief Systems Engineers
• Storage Architects
• Infrastructure Architects
• Network Services Administrators
• Directors of IT Operations
• Asset Planners
• Database Administrators
Cloud Computing Bootcamp
Introducing at Cloud Computing Expo Europe 2009 for the first time outside of the USA our full one-day, immersive "Cloud Computing Bootcamp" - led by developer-entrepreneur Alan Williamson, Founder of Blog-City.com and creator of the OpenBlueDragon CFML runtime engine.
Cloud Computing Bootcamp is free with your Golden Pass Registration.
Cloud Computing Journal aims to help open the eyes of Enterprise IT professionals to the economics and strategies that utility/cloud computing provides. Cloud computing - the provision of scalable IT resources as a service, using Internet technologies - potentially impacts every aspect of how IT deploys and operates software.